Leadership is, at its core, the ability to galvanize people, materials, money, human resources, and other assets toward achieving a clear objective. The first lesson in purpose-driven leadership is to clearly articulate the purpose of your objective in such a way that your followers understand how significant their task is, how important the objective is, how valuable their contribution is, and the impact of the outcome they are pursuing, regardless of whether they receive public recognition or not.
Mankind is motivated by significance. That is what sits at the very top of Maslow's hierarchy of needs. People will follow you when your vision resonates with theirs, when they realize that you are moving in the direction they, too, want to go.
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